I am going to use South Florida & the Fort Lauderdale housing area to answer the question. Selling a home is a complicated process and you want an expert in charge.
1) Marketing is one of the key strategies when selling a home. Unless you are in the Real Estate business or a marketing guru you won't understand how to expose your property to a mass audience. South Florida is a unique area to sell your property because it's a destination where people throughout the world buy Real Estate.The Realtors have to deal with different cultures and attitudes.
2) Presentation is key when selling a home or condo and should look it's best. Cleanliness and lack of clutter is very important to the buyer.Just like anything in life first impressions are very important and in Real Estate can make or break a sale.An experienced Agent should know this and if it's not mentioned go elsewhere.Simple staging in not a difficult process and should be utilized.
3) Understanding the Real Estate Market is very crucial when selling a home or condo. You need to know what your property is really worth. A true professional agent should know exactly what your house or condo should be listed for after viewing without an extreme amount of research A home or condo on the water is obviously more valuable. Of course considerations including comparables, condition, features, size, location, and other factors should be taken into account Brokers and agents will sometimes take a listing just to try and sell the home but if your home is not priced right it will not sell.
4) Negotiation is also very important in the process of selling your home. A great negotiator is another success factor in homes sale. The Realtor you hire should know how to deal with people and understand how important the knowledge of sales come into play when communicating with potential buyers and other agents.You are not just hiring a person who knows how to open a refrigerator or show a pool. The person should understand value and have the ability to influence the potential buyer and agents.
5) Communication is very, very important. When hiring a Realtor there should be constant communication with you, the other agent, the buyer, the association and everyone involved in the sale.Time is of the essence and you want someone that understands everything has to be done in a timely fashion.
6) Paperwork is very important and you need someone who knows how to fill out the contracts and necessary forms. One mistake could turn into a nightmare. Would you represent yourself in a lawsuit without having a professional attorney ?
7) Exposure is part of the marketing process and a great marketing agent will place your property not only on the MLS but on every possible real estate site as well as network with other agents Videos and photography play a crucial role in how you property is presented. Newspaper, open houses, and other forms of media should be utilized.
8) Do your homework before hiring a Real Estate agent like Google them and another suggestion is asking for referrals and testimonials.
In conclusion I have a great passion for selling Real Estate and I specialize in the South Florida & Fort Lauderdale Real Esate market selling homes, town homes, and condos.
You can view thousands of South Florida and Fort Lauderdale Condos & Homes at http://www.tonyhammer.com
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